Simfler, Inc.
Privacy Policy

1. Simfler’s Privacy Policy

Simfler Corp (hereinafter “Simfler”) uses and provides the user’s personal information based on the user’s consent, and actively guarantees the user’s right(the right to control one’s own personal information).

Simfler complies with applicable laws, personal information protection regulations and guidelines, which must be obeyed by information communication service providers.

Simfler’s Privacy Policy refers to guidelines on protecting the user’s valuable personal information which Simfler is required to comply with, in order to ensure that users use its services with confidence.

This Privacy Policy is applied to the BabyTime Service (hereinafter “BabyTime” or “the Service”).

The Company’s privacy policy is subject to change in accordance with any subsequent changes in the laws, regulations, and notifications, or the Company’s Terms of Service and internal policies. When the privacy policy is amended, the Company shall publish the changes on a homepage.
The user may choose not to accept the following details concerning the collection, use, provision, consignment, or any other use, of their personal information. However, it should be noted that, if the user does not accept the privacy policy, they may not be given access to the service in whole or in part.


2. Collection of Personal Information

Personal information is any information about a living person that allows the identification of that person (including any information that may not provide identification of a specific person, by itself, but may provide easy identification when combined with other information).

Simfler collects the minimum personal information to provide the Services when the user signs up for the service or while the user uses the Services.

  • Required
    • User
      • Members who sign up with an email address
        • email address, password
        • name(nickname), relationship with baby(mom/dad/family/nanny), purchase history on the service, service usage history
      • Members who sign up with their Facebook account
        • Facebook user id number, email address
        • name(nickname), relationship with baby(mom/dad/family/nanny), purchase history on the service, service usage history
      • Members who sign up with their Apple account
        • Apple user id number, email address
        • name(nickname), relationship with baby(mom/dad/family/nanny), purchase history on the service, service usage history
      • Members who sign up with their Naver account
        •  Naver user id number, email address
        • name(nickname), relationship with baby(mom/dad/family/nanny), purchase history on the service, service usage history
    • Baby
      • name(nickname), gender, birthdate, due date
  • Optional
    • Baby’s profile picture

The method of personal information collection is as follows.

When collecting personal information, Simfler informs the fact to the user in advance and asks for an agreement. Personal information is collected using the following method:

  • The user agrees to the collection of personal information and enters relevant information when signing up for a service or while the user uses the Services.
  • Automatically collect Personal Information during using service.
  • Personal information is provided via the email during customer service.

The following personal information may be collected while the user uses the Service.

Device information (OS, device ID, model name), IP address, token, date of visit, improper usage record and service usage record may be automatically created and collected while the user uses the Service.

  • In case of Device information, it is encrypted to prevent malicious user when communicating with the server.

[Application Log Analysis Using Google Firebase Analytics]
Our company uses Firebase Analytics, an application use analysis tool provided by Google. In this case, the company does not collect any personally identifiable information that is not related to application errors. The user can refuse the use of Google Analytics for Firebase by enabling it inside of our service.

[App Error Analysis Using Google Firebase Crashlytics]
Our company uses Firebase Crashlytics, an application error analysis tool provided by Google. In this case, the company does not collect any personally identifiable information that is not related to application errors. The user can refuse the use of Google Analytics for Firebase by enabling it inside of our service.


3. Use of Personal Information

Personal information is used to manage membership, to provide and improve Services and to develop new service.

  • Member identification, confirmation of the user’s will to sign up, user and age verification, prevention of improper usage
  • New service development, provision of various services, inquiry and complaint handling, delivery of notifications
  • Prevention and sanction of any act that interrupts normal service operation of the service
  • Statistics based on service usage record, frequency of visit and service use; development of service environment to protect privacy; development of customized services; service improvement.

4. Provision of Personal Information

Simfler does not provide personal information to any third party without your consent or unless demanded by applicable laws.


5. Destruction of Personal Information

The user’s personal information is to be destroyed immediately once the purpose of the collection and use of personal information is fulfilled. The procedure and method of destruction is as follows:

Personal information stored in electronic file formats is to be deleted using technical means which make the information unrecoverable. 

However, the following personal information is destroyed after being kept for a certain period in accordance with internal policies.

  • Email
    • To handle customer service inquiries after unregistratio, the email information is stored for up to one year from the date of withdrawal and then destroyed.

6. User rights and obligations

  • Children under the age of 14 cannot sign up for the service. If any child under the age of 14 is found to have signed up, Simfler can immediately terminate the underage user from the service.
  • Children under the age of 14 who signed up for the service may request Simfler to terminate their membership or cancel their membership using the Service Settings menu.
  • The user have to enter the valid email information for seamless service use since the email is the only information that can accurately identify users. The user is responsible for disadvantage(account lost, delete long-term unused account, etc.)caused by inaccurate email information entered by the user.
  • The user are responsible for protecting your passwords.

7. Others

Simfler is committed to protecting the user’s rights.

The user may view and edit his or her personal information at any time, and may at any time withdraw his or her agreement on personal information provision or unregister from the service.

Users may unregister from the service or withdraw his or her personal information provision by clicking the Unregister button in the Services, or contact the Customer Service by email. If a user requests the revision of personal information, the user’s information is not to be used or provided until the revision is completed.

Simfler complies with the General Data Protection Regulation (GDPR) as well as the domestic laws of each member country.

The following may apply when Simfler provides services to users in EU countries.

[Purpose/Basis of Personal Information Processing]

Simfler uses personal information collected from users only for purposes specified in “3. Use of Personal Information”, informs users prior to any use thereof and asks for agreement.
In addition, Simfler may process personal information in accordance with applicable laws including GDPR in any of the following cases:

  • Consent of the data subject
  • Sign and fulfil a contract with the data subject
  • legal compliance
  • When personal information processing is necessary for the material benefit of the data subject
  • For the pursuit of legitimate interests of the company (except for cases where the benefits, rights or freedom of the data subject is more important than that of the company.)

[Guarantee of Users’ Rights in EU Countries]

As described in “Simfler protects your personal information”, Simfler is committed to protecting your privacy. In accordance with applicable laws including GDPR, a user may request that his or her personal information be transferred to another manager, and refuse the processing of his or her information. In addition, a user has a right to file a complaint with data privacy protection authorities.
A user may inquire the foregoing matters to the Customer Service by email. The request will be handled in a proper and timely manner.
When a user requests for the correction of personal information, the concerned information shall not be displayed until such correction is completed.

Questions regarding Privacy Protection

For any inquiries, complaints, feedback or other matters related to personal information protection which arise while you use the Services, please contact the Privacy Protection Officer department. Simfler will do its best to listen to you and promptly answer any questions you may have.

Responsible Department

  • Department: Privacy Protection Part
  • Contact : support@simfler.com

Amendment to the Privacy Policy

Simfler may amend its Privacy Policy to reflect any legal or service changes. Simfler will notify such amendment in advance on the ‘BabyTime’ homepage.


This privacy policy shall enter into effect on on June, 16, 2020

Previous Privacy Policy